Thank You Economy is a book that everyone in any business should read. After reading it and being inspired ourselves we set up an exclusive (but FREE) webinar with Gary to review the book, and discuss the Thank You Economy with Gary first hand.
Click here to register for the webinar which we will be hosting at 1pm EST Friday April 8, 2011.
IMPORTANT: Register today even if you can’t make it the day of the event. You can only access the webinar recording after the event if you have registered for the webinar, or if you are a Read It For Me Pro subscriber.
Everything has changed.
Finally, technology is connecting everyone, and everything. Every organization is on an equal playing field when it came to creating and spreading media. So, all that is left for not for profits to do is to create a Twitter account, put up a Facebook page and shoot a few Youtube videos. Right?
However, this isn’t some futuristic new world we are heading for. The Thank You Economy has its roots way back in small town America. Raising capitol was different 50 years ago. To succeed, you needed to put relationships ahead of donations. This was the Thank You Economy and your organization would rise or sink based on what your customers shared with the rest of the community.
Although the times have changed and the methods we use to share information with our contributors, and in turn the ways they share information with “their community”, the same rules apply. This is the message behind Thank You economy by Gary Vanderchuk. At the root of it all Vanderchuk has two basic rules that must be followed in order to succeed.
#1: Instill the Right Culture
The path to victory is through caring more than the competition. This isn’t something you can decree in an email or a formal address, and sit back and magically watch it all come together. There are 6 building blocks you need to implement. When you create these building blocks within your organization, you will be ready for the Thank You Economy.
#2: Use social and traditional media together
It’s not that traditional media is a terrible investment, it’s that traditional media is a terrible investment if it is too expensive. That, Gary says, is the problem. So, if you can find the right pricing, traditional media can still give you a great boost. But you must integrate both types of media together to reach the pinnacle of your potential visibility.
As Vanderchuk writes is his book, you must get ready for the Thank You Economy, or you might just find yourself on the wrong side of history.
This is a great read, and highly recommended regardless of the category you are in. Really, at the end of the day, it all comes down to what your contributors think of you, and who they are telling sharing their opinion with.
Join us for this interactive webinar where you’ll learn about the reasons you make better choices, and the things that lead your decision making astray. Remember to register today even if you can’t make it the day of the event. You can only access the webinar recording after the event if you have registered for the webinar, or if you are a Read It For Me Pro subscriber.