5 Lessons From Do The Work

by steve on May 31, 2011

This week’s book is Do The Work, by Steven Pressfield.  We are holding a webinar with Steven on Friday, June the 3rd, and you can get FREE access here (spots are limited to 100, and there are only a few left so act quick!).

What you will learn

Have you ever listened to the voice in your head as you were going about your work? Has it ever told you that “there’s always tomorrow”?  Has it ever told you that “you aren’t good enough”?  Or maybe it’s telling you that “your plans are crazy”. Sometimes that little voice in your head is a good thing, and keeps you out of danger, like that time you wanted to stick your head into the mouth of a live alligator.  However, as Stephen Pressfield tells us in Do The Work, this voice doesn’t always have your best interests at heart. It wants you to play it safe, and in the process, scrap the plans you have for greatness.

Here, finally, is the truth about getting to greatness – that for all the plans and dreams you aspire to, you ultimately have to bear down and do the work.  It’s not going to be pretty, but it’s the only way to accomplishing great things.

Brainbomb#1: The Best Ideas Will Arrive Anytime.

Just like a Delta airlines flight, the best ideas don’t land on schedule. Sometimes they’ll come when you are sleeping, or worse yet, right smack dab in the middle of a project. Be flexible enough to use your best ideas to your advantage, no matter where you are.

Keep this reminder by your side all week by download the desktop art here: (1440 x 900) or (1920 x 1200). You can also see the video summary, pdf summary and other resources by signing up in to the AFP member portal and looking for our Action University series.

Brainbomb#2: Be ready for problems.

Problems will happen, again and again. They are there to separate the proverbial men from the boys. There’s one thing for certain – there’s no problem tough enough to stop a dream.

Keep this inspiration by your side all week by download the desktop art here: (1440 x 900) or (1920 x 1200). You can also see the video summary, pdf summary and other resources by signing up in to the AFP member portal and looking for our Action University series.

Brainbomb#3: Slay the dragon, forever.


The dragon is the resistance at the end of your project. It’s strongest then, and by figuring out exactly what you need to do in order to beat it, you’ll be free to “finish” projects for the rest of your life.

Slay the dragon every day by downloading the desktop art here: (1440 x 900) or (1920 x 1200). You can also see the video summary, pdf summary and other resources by signing up in to the AFP member portal and looking for our Action University series.

Brainbomb#4: Start at the End

All great writers know that you start at the end first. It’s pretty tough to write an amazing story when you don’t know the final scene. The same can be said of each and every project you undertake – if you don’t know where you are going, what are you doing it for?

Never start at the beginning again by downloading the desktop art here: (1440 x 900) or (1920 x 1200). You can also see the video summary, pdf summary and other resources by signing up in to the AFP member portal and looking for our Action University series.

Brainbomb#5: The voices in your head

Gamestorming_Summary_StrikeEverybody has voices in their head telling them that they aren’t good enough, or that rather than working on that important project, you should browse cat photos on Facebook instead. Ignore the voices in your head and follow the voice from your heart, instead.

Remind yourself that hearing voices is ok (really) by downloading the desktop art here: (1440 x 900) or (1920 x 1200). You can also see the video summary, pdf summary and other resources by signing up in to the AFP member portal and looking for our Action University series.

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