Interactive Donor Recognition
Embracing your donors in this “always-on” digital world has become a increasingly difficult challenge. An interactive donor recognition wall allows you to engage with your donors in a much more intimate way. Here are just some of the benefits of incorporating interactive technology into a recognition solution:
- It allows your donors to learn more about your organization at their own pace. Sometimes, people want to learn more about what you do without feeling pressure. An interactive solution that explains the great work that you do allows them to do just that.
- It gives you the ability to tell a much broader story to your donors. There is only so much information that you can put in a brochure or on a wall. An interactive recognition system allows you to engage your donors in a much more immersive experience. Our research tells us that although the attention span of the average donor is quite short, an engaged donor will spend much more time with you than you would think. This allows you to give the interactive content they are looking for.
- It gives you the ability to accept donations on the spot. The motivation to give doesn’t always strike during your office hours. Be there 24/7.
- It gives you the ability to collect email addresses. The visitor to your facility might be motivated to stay connected, but not quite ready to donate. Again, be there when the motivation is high and collect their email address and engage them over time until they are ready to give.
Toronto General Hospital Foundation
In this stunning lobby-wide design for the Toronto General Hospital Foundation, we integrated an interactive kiosk into an overall design solution. It includes an 8 foot tall metal DNA spiral, a named area space and interactive kiosk. The insight in this project was that there were many instances where people would undergo a dramatic experience, and ask the staff (doctors and nurses) what they could do to help. Often, the answer would be some variation of “you can call the Foundation tomorrow when they are open”. Now, however, they can direct patients and families to the donor recognition kiosk where they can learn more about the great work the Toronto General Hospital Foundation is doing on the spot.
St. Joseph’s Hospital Foundation (Toronto)
In this corridor-long installation, we integrated glass and metal wrapped pillars with an interactive kiosk that greets visitors to the hospital. This stunning piece invites interaction with visitors, and gives them information about how they can participate in the mission of the hospital. Easily updated from a central location within the foundation office, this interactive donor recognition system will remain a focal point for any visitor to St. Joseph’s Hospital for years to come.